THE EXPERIMENT
We brought 22 real people from different countries to play a football match and see if they could overcome their differences. This philosophical film-experiment was aired across US, Europe, Asia, Latam, and Africa in 2018 during a context where social divisions and xenophobia where on every media outlet (Catalonian Independence, Brexit, Islamophobia and US Migration).
22 STRANGERS. 22 DIFFERENT LANGUAGES.
We did a wide research across the globe to reach with the best 22 profiles. We had to pick those who have deep prejudices about other nationalities, but at the same time, to look for 22 different language speakers. Only by doing this we would prove that football was the only language they could all speak.
A GLOBAL FILM THAT BROKE CULTURAL BARRIERS
It was the first global campaign for Mastercard for the UEFA Champions League. On it, we feature Pelé, the second-best player of all times... As proper Argentinians, we’ll always believe that the first one is Maradona ;) Below the full film.
BACKSTORIES: REAL PEOPLE, REAL PREJUDICES
We also created content videos with the most interesting backstories... An Argentinian vs. a Brazilian, an Italian vs. a French, a Brit vs. a German and the incredible story of Fadi, a Syrian refugee.
BEYOND AN AD: FROM STRANGERS TO FRIENDS IN REAL LIFE
The guys, in the end, became friends till the point that today they share a Whatsapp group where nobody understands anything but they have pretty much fun by sharing memes and NSFW videos.
AWARDS>
Clio - BRONZE - Sport Social Good - Mastercard '22 Languages' / McCANN London / 2018