Juan and Hetu, the only London-based Argentinian/Italian Senior Creative Team recommended by Messi.
Juan+Hetu>
Hetu is the Writer. Juan is the Art Director. Together, they are Senior Creatives at AMV BBDO.
They first met in 2018 at McCann London and have since worked on campaigns for local and global clients, including Ford, Meta, Mastercard, Nestlé, Coca-Cola, Microsoft, Xbox, and Alzheimer’s Society, among others.
Juan before Hetu>
Juan started his career in 2005, working at global agencies in Argentina like VegaOlmosPonce, J. Walter Thompson, Ogilvy, BBDO, and Grey before teaming up with Hetu at McCann London.Hetu before Juan>
Hetu began in 2009 at independent hot shops in Argentina such as El Cielo and DON. He later moved to Spain, where he worked at LOLA MullenLowe Madrid before joining forces with Juan at McCann London.
Recognition>
Their work has been recognized at major international festivals, including Cannes Lions, D&AD, The Andys, The One Show, Clio, Eurobest, LIA, Webby Awards, ADCE, Epica, Ojo de Iberoamérica, El Sol, FIAP, Wave, Effie, and local awards such as the ACD (Germany), Ad Pencil (Argentina), and Creative Circles (Spain, Argentina, UK).
They’ve also served as jurors for the NY Festivals and British Creative Circle and were speakers at the Creative Industry Summit in Cairo, Egypt.
Activities>
Hetu plays the drums and loves oil painting. Juan is a Formula 1 racing fan. Hetu is terrible at math, and Juan suffers from uncontrollable pig-laughing. Neither can play football decently, despite being South American.