ANALYSIS PARALYSIS
It’s World Cup 2026 season, and every brand is talking about football. So instead, we took Currys’ brief of selling TVs for the tournament in a direction only Currys could own.
Buying a new TV has become overwhelming. More people than ever are suffering from real analysis paralysis while comparing specs online... OLED, QLED, or Mini LED?
So we turned Currys into an A&E department, where colleagues became doctors treating customers with Analysis Paralysis by prescribing the right TV for a full recovery.
Directed by Greg Bell
The campaign consisted of one 60-second cinema film and four individual 30-second ads, each tailored to a specific TV brand (LG, Samsung, Hisense, Freely), as well as radio and social.
AIRED ACROSS THE UK
The campaign consisted of one 60-second cinema film and four individual 30-second ads, each tailored to a specific TV brand (LG, Samsung, Hisense, Freely), as well as radio and social.